How to do landing page testing
Landing Page Testing 101
The A/B Test
The A/B test is the easiest and the most common method of testing your landing page. Here, alternative pages are created of a specific page and then shown to a certain percentage of users. The test will help you determine which page gives you the most traffic.
Let us say, for example, that you create four alternative versions of a landing page. The test brings 20 percent of viewers to each of the four versions and the original page. The A/B test uses cookies that ensure that a person will always visit the same version of landing page consistently. Codes will then track and monitor your visitors throughout the different alternative pages.
The Advantages of A/B Testing
The first advantage is the freedom with page design. Most webmasters use this technique to experiment and test different pages. So you can test different layouts and fonts to see what works.
Next, the test requires minimal JavaScript coding. Java codes are needed to conduct the test. These codes are simple and can be added to a website in a matter of minutes.
And last but not least, results come in faster. Because the A/B method involves only a few alternate pages that show different designs. Test times can be as short or long as you want, and improvements on the page can be done faster.
Landing Page Testing 101
The Multivariate Test
The MVT aims to optimize a webpage by determining which combinations receive the most response.
Unlike A/B testing that tests with alternate pages, the MVT tests with one page. It uses different elements inside a specific page, like a picture, font, or color, and provides different alternatives to each one. It is a bit more complicated than A/B testing. The formula for deriving combinations within the page is the number of elements multiplied by the number of element variations.
Like A/B testing, the user will consistently view the same combination over and over again through the use of Java Script.
The Advantages of MVT
With MVT testing, the results of the elements are given separately. It will show you which elements, and which combinations are performing well. You can also apply the results to the other parts of the website.
And because the elements being tested are all in one page, there is no need to redirect to alternate pages. Redirection affects the user experience and may turn them away from your page.
In conclusion, both methods have their own pros and cons. Experts recommend conducting the tests in tandem in order to optimize your website design. So go out, start testing, and let your results do the talking.
About Author:
Greg Smith is a successful Search Engine Marketer and specializes in helping small businesses succeed online. Need help taking your business to the next level, get in touch with greg smith today by calling 1-859-396-6357 or emailing him at admin[at]local-seo-company.net
http://local-seo-company.net/local-seo-company/
http://local-seo-company.net/5-articles-and/
http://local-seo-company.net/hover-to-see-our-services/